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- Conversions API & tracking
Conversions API and server-side tracking that tells your ads who actually bought.
Most ad accounts optimise for the wrong thing because the tracking is broken. I set up Meta Pixel and Conversions API, server-side Google Tag Manager, GA4 and attribution so Meta and Google learn from real leads, calls and sales.
- Reply within 24 hours
- No retainer to start
- English, worldwide, remote
What's included.
- Tracking auditA full check of your Pixel, events, deduplication and match quality, with a list of what is broken.
- Meta Conversions APIServer-side events with proper deduplication and high event match quality.
- Server-side GTM with StapeFirst-party tracking that survives ad blockers and iOS restrictions.
- Funnel event architectureLead, booked call, qualified call and purchase events that map to your real sales process.
- Offline and CRM conversionsQualified calls and closed deals sent back from your CRM so ads optimise for revenue.
- GA4 and attributionGA4 configured properly, plus Hyros or other attribution when you need it.
Is this right for you?
A great fit if
- Your ads report results you don't believe
- You sell through calls and want to optimise for qualified leads
- Your event match quality is low
- You are spending enough that 10 percent better data is worth a lot
Probably not a fit if
- You are not running paid ads yet
Tools I use for this.
- Meta Ads
- Tag Manager
- GA4
SStape
HHyros- Google Ads
Common questions.
Why do I need the Conversions API if I have the Pixel?
The Pixel alone misses a large share of events because of browsers, ad blockers and iOS. The Conversions API sends events from the server, so Meta sees more of your real results and optimises better.
Can you send qualified calls and sales back to Meta?
Yes. I connect your CRM, such as GoHighLevel, so qualified calls and closed deals are sent back as conversion events.
What is server-side tracking with Stape?
A server container in Google Tag Manager, hosted on Stape, that collects events on your own subdomain. It is more accurate and more private than browser-only tracking.
How long does a tracking setup take?
Most setups take a few days to a week, depending on how many funnels and tools are involved.
Talk it through
Tell me about your business and I'll tell you honestly whether I can help.
Everything connects.
Ads, funnels, tracking and automation work best together. Here's what else I build.
Let's find what's holding your growth back.
Send me a WhatsApp message with your offer and current numbers. You'll get a free audit with the three fixes I'd make first.
- Reply within 24 hours
- No retainer to start
- English, worldwide, remote