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Meta & Google Ads media buyer for brands that need ads to actually pay back.
I plan, launch and scale paid campaigns on Facebook, Instagram and Google for coaches, course creators and e-commerce brands. 8+ years, $5M+ in managed spend and $13M+ in tracked revenue, with individual campaigns returning 3x to 15x.
- Reply within 24 hours
- No retainer to start
- English, worldwide, remote
What's included.
- Account and campaign structureBuilt around your funnel and offer, not a template, so budget flows to what converts.
- Creative testing systemA weekly testing plan for hooks, angles and formats, with clear rules for what gets killed and what gets scaled.
- Audience and retargeting strategyBroad, lookalike and retargeting layers that reach new buyers without burning your warm audience.
- Scaling without breaking CPLBudget increases in controlled steps, with cost per lead and cost per call watched every day.
- Google Search and ShoppingIntent-based campaigns to capture people already searching, plus Shopping and Performance Max for stores.
- Reporting you can readA short weekly report: spend, leads, calls, sales and what changes next. No vanity metrics.
Is this right for you?
A great fit if
- You sell coaching, consulting, a course or physical products online
- You can invest at least a few thousand per month in ads
- You want leads that turn into calls and sales, not just cheap clicks
- You are ready to test creatives every week
Probably not a fit if
- You want guaranteed results before testing anything
- Your offer has never sold to a single customer
- You want one ad to run forever without changes
Tools I use for this.
- Meta Ads
- Google Ads
- Tag Manager
- GA4
HHyros
Common questions.
How much should I spend on Meta ads to start?
It depends on your offer price and cost per lead, but most coaching and course funnels need enough budget to get at least 30 to 50 leads a week to make decisions. I will give you a realistic number after the free audit.
Do you run Google Ads too?
Yes. Google Search, Shopping and Performance Max, usually alongside Meta, so you capture both new demand and people already searching.
Do you make the ad creatives?
I write the ad scripts, angles, hooks and copy and run the testing system. Video editing and filming are usually done by you or your editor, and I can work with your existing team.
Can you take over an existing ad account?
Yes. I start with an audit of the account, tracking and funnel, fix what is broken, and only then scale.
Talk it through
Tell me about your business and I'll tell you honestly whether I can help.
Everything connects.
Ads, funnels, tracking and automation work best together. Here's what else I build.
Let's find what's holding your growth back.
Send me a WhatsApp message with your offer and current numbers. You'll get a free audit with the three fixes I'd make first.
- Reply within 24 hours
- No retainer to start
- English, worldwide, remote