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Turn ad spend into predictable revenue.

I'm Sachin Bothra, an AI-powered Meta & Google Ads media buyer and automation expert. For 8+ years I've built the ads, funnels, CRM and follow-up that turn strangers into booked calls and sales for coaches, course creators and e-commerce brands.

  • Reply within 24 hours
  • No retainer to start
  • English, worldwide, remote
The engine I build for youLive
8+years running paid acquisition
$5M+Meta & Google ad spend managed
$13M+tracked revenue generated
3–15xROAS on individual campaigns
Why ads stop working

You don't have an ad problem. You have a leak problem.

Most accounts I audit aren't losing money on targeting or creative. They're losing it in the gaps between the ad, the funnel, the CRM and the sales call. Here's where it usually leaks.

Leak 1

The ad platform is flying blind

Pixel-only tracking, broken events and no offline conversions. Meta optimises for cheap leads instead of buyers, and you can't tell which ad made the money.

Fix: Conversions API, server-side tracking and real revenue sent back to the ads.

Leak 2

Leads go cold before anyone calls

No reminders, slow follow-up and half the booked calls don't show up. Every lead you paid for and never spoke to is wasted ad spend.

Fix: GoHighLevel pipelines with SMS, email and WhatsApp sequences that run on their own.

Leak 3

Your tools don't talk to each other

Funnel in one tool, CRM in another, reporting in a spreadsheet someone updates by hand on Fridays. Nobody trusts the numbers, so nobody scales.

Fix: n8n and Make automations that connect everything and report themselves.

Services

One person who owns the whole engine.

Most businesses hire a media buyer, a funnel builder, a CRM person, an automation expert and a developer, then spend months getting them to talk to each other. I do all of it, so nothing gets lost between the click and the sale.

AI-powered media buying

8 years of media buying experience, now running at AI speed.

AI won't fix a bad offer or broken tracking. In the hands of someone who has managed $5M+ in spend, it means problems get caught in hours instead of weeks, creatives get tested faster, and you get answers instead of dashboards.

Daily account monitoring

Spend, CPL, cost per call and CPA checked against targets every day. Anomalies, fatigue and tracking drops get flagged before they eat the budget.

Creative intelligence

Every ad broken down by hook, angle and format, so we know why winners win and the next test is built on data, not guesses.

Angles from real sales calls

Sales-call transcripts mined for objections, desires and exact customer language, then turned into new hooks and ad scripts.

Meta's AI, set up properly

Advantage+ and broad targeting only work when Meta learns from real buyers. I feed it clean, server-side conversion data so it optimises for revenue.

Faster testing cycles

More copy and script variations, briefed and launched in days instead of weeks, with clear kill-and-scale rules.

Reports that write themselves

A weekly summary in plain English: what we spent, what it made, what changed and what happens next.

AI handlesMonitoring, analysis, variations, reporting

I decideBudget, offer, angles, what to scale and what to kill

How I use AI in ad accounts
Results

Numbers from real accounts.

Client names are withheld for confidentiality. Every figure comes from tracked revenue and ad-platform data, not estimates.

Coaching business, multi-funnel
13x

From $30K to $400K a month

Scaled by running VSL, group and webinar funnels at the same time, each with its own tracking, pipeline and follow-up.

Before
$30K/mo
After
$400K/mo
New ad account
$100K

Monthly revenue from zero

Took a brand-new account to $20K a month in spend while sustaining around $100K a month in revenue.

Spend
$20K
Revenue
~$100K
Webinar funnel
15x

Return on ad spend

Managed end to end: ads, registration page, reminders, sales-call pipeline and attribution.

Spent
$1
Returned
$15

Want to know what's holding your account back? Send me your funnel and I'll show you the three biggest leaks, free.

Get my free audit

Results vary by offer, market and budget. These are examples, not promises.

Who I work with

Built for businesses that sell with ads.

Different models, same job: get the right people in, follow up fast and know exactly which ad made the money.

Main focus

Coaches & consultants

High-ticket offers sold on calls. VSL and application funnels, booked-call pipelines, show-up reminders and qualified-call tracking.

  • VSL funnels
  • Booked calls

Courses & education

Webinars, workshops and challenges that fill seats and convert live. Registration flows, reminders and replay follow-up.

  • Webinars
  • Launches
Where I started

E-commerce brands

Shopify and WooCommerce stores scaled with Google Shopping, Meta catalog and dynamic product ads, plus the store builds behind them.

  • Shopify
  • Shopping & DPA

Marketing agencies

A senior operator behind the scenes: CRM builds, automation, tracking fixes and ops systems that let a small team serve more clients.

  • White-label
  • Ops systems
How it works

From first message to scaling, in four steps.

No long retainer before I know your numbers. We start with what's already there and fix the biggest leak first.

  1. Free audit

    You send your funnel and ad account. I find the biggest leaks across ads, tracking, funnel and follow-up.

    Within 48 hours
  2. Build & fix

    I set up or rebuild the funnel, tracking, CRM and automations so every lead is captured and followed up.

    Week 1 to 2
  3. Launch & test

    Campaigns go live with a clear creative testing plan and a report you can read in two minutes.

    Week 2 to 4
  4. Scale

    More budget behind what's profitable, documented so the system keeps running without me in every step.

    Month 2 onwards
About me

The person behind the numbers.

I'm Sachin Bothra, a media buyer and growth marketer working remotely with clients worldwide. I started in 2018 growing e-commerce brands, and I hold a Master of Computer Applications. That's why I'm as comfortable inside an API or an n8n workflow as I am inside Ads Manager.

Since then I've worked with coaching, education, info-product and e-commerce businesses in France, Belgium, Canada, the US and the UAE. My approach is simple: build the acquisition engine properly once, measure it honestly, and automate everything that doesn't need a human.

If you want someone who can own ads, funnels, CRM and automation end to end, and tell you the truth about your numbers, we'll get on well.

  1. Growth lead

    French-language marketing agency. Media buying, funnels, CRM, tracking and automation for coaching and education clients.

  2. Digital marketing executive

    Digital marketing agency. E-commerce growth on Shopify and WooCommerce, Google and Meta ads, WordPress builds.

  3. MCA, Computer Science

    Master of Computer Applications. The technical base behind the automation work.

Tool stack

The tools I work in every day.

I pick tools for your business and budget, not the other way round. These are the ones I know inside out.

Ads & tracking

  • Meta Ads
  • Google Ads
  • Tag Manager
  • GA4
  • HHyros
  • SStape

Funnels, CRM & stores

  • GGoHighLevel
  • CClickFunnels
  • Shopify
  • WooCommerce
  • WordPress
  • Stripe

Automation & AI

  • n8n
  • Make.com
  • Zapier
  • OpenAI
  • Claude

Data & operations

  • Notion
  • Airtable
  • Supabase
  • Slack
FAQ

Questions people ask first.

Straight answers about how I work, who I work with and what it takes to get started.

Who is Sachin Bothra?

Sachin Bothra is a Meta and Google Ads media buyer, funnel builder and marketing automation expert with 8+ years of experience. He has managed $5M+ in ad spend and generated $13M+ in tracked revenue for coaches, consultants, course creators and e-commerce brands, working remotely with clients worldwide.

What does a media buyer like you actually do?

I plan, launch and scale your paid ads on Meta (Facebook and Instagram) and Google, then make sure everything behind the ad works: the funnel, the tracking, the CRM and the follow-up. You don't just get campaigns, you get a system that turns clicks into booked calls and sales.

How do you use AI in media buying?

AI is built into how I run every account. It checks spend, CPL and CPA against targets every day and flags anomalies, breaks down which hooks and angles are winning, turns sales-call transcripts into new ad angles, drafts copy and script variations for testing, and writes the weekly report. Meta's own AI (Advantage+ and broad targeting) only works with clean conversion data, so I set that up first. AI makes the work faster and catches problems earlier, but budget, offer and creative decisions are still made by me.

Who do you work with?

Mainly online coaches, consultants and course creators selling through VSL, webinar, workshop or lead-magnet funnels, plus e-commerce brands on Shopify or WooCommerce and marketing agencies that need a senior operator behind the scenes.

Can you handle just one part, like ads, GoHighLevel or automation?

Yes. Some clients hire me only for media buying, others only for a GoHighLevel build, an n8n automation, a Conversions API setup or a website. The advantage of working with me is that I understand how each piece affects the others.

What is included in the free funnel audit?

Send me your offer, your current ad spend and access to look at your ads and funnel. I'll come back with the three biggest leaks I can see, across ads, tracking, funnel and follow-up, and what I would fix first. No obligation.

Do you work with e-commerce brands?

Yes. My first years were spent growing e-commerce brands on Shopify and WooCommerce with Google Shopping, Meta catalog and dynamic product ads, and building the stores themselves.

Do you work with international clients?

Yes, all of my work is remote. I've worked with businesses in France, Belgium, Canada, the United States and the UAE and I'm used to working across time zones.

How do I get started?

Message me on WhatsApp at +91 96640 36380 with a few lines about your business and what you want to fix. I reply within 24 hours.

Still have a question?

Message me directly. I read and answer every message myself.

Ask on WhatsApp

Ready to find out where your ad spend is leaking?

Send me a WhatsApp message with your offer and your current numbers. You'll get a free audit with the three fixes I'd make first.

  • Reply within 24 hours
  • No retainer to start
  • English, worldwide, remote